Perhaps the funniest passage in Walter Isaacson's monumental book about Steve Jobs comes three quarters of the way through....
Steve Jobs: The Exclusive Biography by Walter Isaacson – review
Perhaps the funniest passage in Walter Isaacson's monumental book about Steve Jobs comes three quarters of the way through.
It is 2009 and Jobs is recovering from a liver transplant and pneumonia. At one point the pulmonologist tries to put a mask over his face when he is deeply sedated. Jobs rips it off and mumbles that he hates the design and refuses to wear it.
Walter Isaacson's biography of Apple's former CEO Steve Jobs hit the top of the bestsellers in its first week on sale in the UK.
Though barely able to speak, he orders them to bring five different options for the mask so that he can pick a design he likes. Even in the depths of his hallucinations, Jobs was a control-freak and a rude sod to boot. Imagine what he was like in the pink of health.
As it happens, you don't need to: every discoverable fact about how Jobs, ahem, coaxed excellence from his co-workers is here.
As Isaacson makes clear, Jobs wasn't a visionary or even a particularly talented electronic engineer.
But he was a businessman of astonishing flair and focus, a marketing